TRUTH: We all live on two worlds. Ours and the world at large. The car, truck or SUV we choose to drive depends largely on how well it fits into either world. Ford engineers all its vehicles to fit into both. Style, comfort, versatility and safety are all designed with your world in mind. While fuel-efficient options are created for the world at large.
IDEA: No matter what your world, there’s a Ford that fits in it.
Client: Ford Canada
Creative Director: Jonathan Smith
Associate Creative Director: Martin Dessureaux
Art Director: Martin Dessureaux
Copywriter: Deric Moore