Determination makes what seems impossible, possible. It’s what drives us to do better and keeps us going even when our strength wavers. There will always be moments when we ask ourselves “give up, or give it your all?” For those with great determination, giving up is not an option. There is no stopping. Since Ford shares that same undisputed determination, we draw a parallel to those exceptional moments to demonstrate the incredible capabilities of our trucks. Ford too, there always pushing themselves to advance by building a greater F-Series line-up.
Client: Ford Canada
Executive Creative Director: Serge Pennings
Creative Director: Martin Dessureaux
Art Director: Thomas Hong
Copywriter: Kristin Atkinson
Director: Stuart A. McIntyre
Editor: Graham Chisholm