Determination makes what seems impossible, possible. It’s what drives us to do better and keeps us going even when our strength wavers. There will always be moments when we ask ourselves “give up, or give it your all?” For those with great determination, giving up is not an option. There is no stopping. This is true determination stories.
Client: Ford Canada
Executive Creative Director: Serge Pennings
Creative Director: Martin Dessureaux (Bull Rider + Runner), Ricardo Correia (Runner)
Art Director: Thomas Hong
Copywriter: Kristin Atkinson
Director: Stuart A. McIntyre
Editor: Alain Elliott (Runner), Jackie Roda (Bull Rider)