Direction Santé Public de Montréal
Mix Media
This campaign was to discourage young people living on the street from using injection drugs. Using mix medias, from wild posting, park wild posting to food and drink packaging for the young homeless people in Montreal. This campaign take place where the target are, which is on the street.

Client: Direction Santé Publique Montréal
Art Direction and Copywriter: Martin Dessureaux, Jean Bissonnette, Daniel Gagnon


Winner of: 2006 Gold Cassies, 2006 Gold Summit, 2006 Best of Show T-CANN, Grafika, 3 Prix Media 2006. Also the campaign was featured on Ad Critic and Ad Forum.
Poster
Poster
Poster
Wild Posting
Overdose scene
Giveaway on street
Giveaway on street
Bus shelter take over
Bus shelter take over
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