People want a vehicle that’s safe for everyone inside. Enter the five star safety rated Ford Escape. In crash and rollover tests, it outperforms competitors. On the road, it softens any impact – from potholes to the worst collisions. To illustrate this, we created an Escape from a giant airbag.
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Client: Ford Canada
Executive Creative Director: Serge Pennings
Creative Director: Martin Dessureaux
Art Director: Jeremy Richard, Martin Dessureaux, Dosh Osholowu
Copywriter: Jeremy Richard
Digital Artist: Pierre Bourjo (Fuze Reps)
Retoucher: Greg Curran